![]() ![]() ![]() Would you prefer to own the distribution rather than outsource it? What changes when you syndicate broadly and there’s different models and ways of thinking about content in different platforms? "Buzzfeed, off Buzzfeed" is going to take that to another level. A critical part of this growth has been understanding the relationship between content development and platform. We’re at around 150 million-plus views a month on YouTube, but all-in across Yahoo, AOL, Facebook, and all those things, we’re at 250 million. We are still in a position where YouTube is the majority, but that ratio has been declining over time. The majority of your viewership comes from YouTube, correct? The goal is to build content and properties and to think of them in a trans-media way, where the place they live isn’t defined from the start. I can’t speak to specifics, but it’s a pretty broad swath of potential types of arrangements. What’s the actual business arrangement with traditional Hollywood? And to expose the traditional market to data-driven learning. is generated, how we can make some incremental gains in reducing friction in the process. ![]() ![]() We’re trying to see whether, through that, we can inspire each other on how I.P. The third piece is Future of Fiction, where we're bringing in Michael Shamberg and Jordan Peele, and that's an all-out collaboration with Hollywood as it is today. He had done these videos of himself and reached a million people, so we both essentially had the same experience: Some little fun thing we were doing while procrastinating that ended up reaching millions of people. We both had viral hits around the same time, within a couple of months of each other. He’s great at playing with it and learning how to delight and amuse many people on different platforms. Essentially our core skill is to do great storytelling on any platform. If we do that, any new platform that emerges is something that will be a big benefit for our way of working. We have the art side and the science side. It’s not just having a company that invests in creating content, but measures it. We don’t have to know how it’s all going to be worked out in the future, we just have to have a team that continually learns, and have a method for trying, creating, and learning from that, and getting data and feedback. But that’s like three to six months in the future. Having video content that is 20 minutes long in your Facebook (FB) News Feed that people are sharing and watching on their phones doesn’t seem that far-fetched. There are rumors that Apple (AAPL) is making a bigger format iPhone and people are buying more Android phones that are bigger and have longer battery lives, so people can spend more time watching mobile content. We never expected people would watch video on their phones, but now we’re seeing like half of our views are mobile. One month ago, Jonathan Perelman, the general manager of video and vice president of agency strategy at BuzzFeed, moved to Los Angeles to ramp up the unit’s business operations, which includes a creative team making sponsored videos for brands. The company says it will collaborate with traditional Hollywood studios, though it declined to discuss how specifics of any business partnerships.īuzzFeed Motion Pictures is run by Ze Frank, an early viral video star who joined BuzzFeed in 2012. Now, with the establishment of BuzzFeed Motion Pictures, the company will expand beyond its bite-sized, one- to three-minute videos to make serialized content and longer-form features, including documentaries. The video business has slightly more than 100 employees and recently unveiled a new 20,000 square-foot studio space in Los Angeles. About 27% of its videos have garnered more than 1 million views each. In the last two years, the company has produced between 1,800 and 1,900 short videos with a total of 1.7 billion YouTube views. “Digital, video, mobile and social can all be the exact same thing: someone sharing a video they love that they viewed on their mobile device.” “Video is a huge, mega-trend, and the fact that it’s being viewed on mobile at such a high rate and being shared at a high rate aligns all these things together,” he said. In an interview with Fortune, BuzzFeed CEO Jonah Peretti said he believes the video business could become as big or bigger than. BuzzFeed is known for its highly shareable lists and native advertising experiments, but the company’s two-year-old, Los Angeles-based video operation has been quietly growing like a weed. The most formidable of the group is BuzzFeed Motion Pictures, the new name (and with it, an expanded mission) of the company’s video operations. ![]()
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